Importance Announcement: Apricity is ceasing all operations from 1st January 2025

Why Apricity > Technology
fertility advisor in the apricity app

The future of fertility care

Fertility treatment that works to make your life easier, not harder.

Cutting-edge technology with clinical expertise

We use the latest technology to transform the traditional fertility journey. When you have treatment with Apricity, you benefit from the collective expertise of our world-leading research, AI and clinical teams.


Our teams continously research and develop tools and technologies that maximise your chances of success, while improving the fertility experience.

Our mobile companion app

In a world where fertility can feel overwhelming, the Apricity Fertility Companion app provides a place for you to stay in control.

This app has been designed to ensure complete adherence to your treatment plan, a key factor in conception success. Track your progress and key milestones, and visualise your medical plan so you never miss an injection. What's more you can chat with your fertility advisors 7 days a week, whenever there’s something on your mind.

Support, seven days a week

Experience peace of mind with the Apricity Fertility Companion app's chat with advisor feature.

Our dedicated fertility advisors are available during extended hours from Monday through to Sunday, to provide quick reassurance and expert guidance. Skip the wait times and receive timely support, offering you invaluable comfort and confidence throughout your treatment.

No waiting for reassurance, results or a call back. We plan your treatment around you, with access to your care team every day, at your fingertips.