Feedback & Complaints

We aim for all patients to receive the best possible care and support from our team.  We are always looking for ways to improve and we consider feedback from our patients as an opportunity to learn and improve. 

How and when to share feedback?


We do not always get it right and we encourage you to raise any areas of concern at the time so that we can respond and hopefully resolve any issue as soon as it arises. We encourage our clients to express their views and experiences through various ways including:

  • Actively promoting feedback on our service at any stage throughout your journey. 

  • Sharing feedback and concerns directly with your Key Advisor or any member of your care team, or if you prefer, please ask to speak to the Advisor or Nurse Team Leader. You can do it through your Apricity app, email or by phone.

  • Sharing your experience with our user experience team during one-to-one feedback interviews.


How to submit a formal complaint?


If the team are unable to help and you wish to escalate your concern to a formal complaint, you can contact Senior Management by email with “Complaint” in the subject to contact@apricity.life.   

The time limit for initiating a complaint is 6 months from the date of occurrence, or 6 months from when you became aware of the cause for complaint, provided this is no more than 12 months after the event.


How do we handle formal complaints?


We will investigate every complaint thoroughly, fairly, and promptly. We aim to resolve your concerns and use your feedback to improve the quality of our service. 

We will acknowledge written complaints within 5 working days and provide a written response within 30 working days of receipt.

If the investigation is still ongoing at 30 working days, we will write and provide you with an update. 

If you are not satisfied with our response, you have 30 working days in which to respond.  If we do not hear from you within this time, we will consider the complaint satisfactorily resolved.


Escalating a complaint


If you are not satisfied with our response, you have the right to contact the Care Quality Commission as our regulator. Their details are as follows:

CQC National Customer Service Centre, Citygate, Gallowgate, Newcastle Upon Tyne NE1 4PA. Tel: 03000 61 61 61 | www.cqc.org.uk 


We are always disappointed when our patients have cause to complain but, and we sincerely apologise if things do not go as well as we would have hoped.

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